Luke Marston
HomeWorkAboutBlog

Work

Case studies from enterprise AI, side projects, and client work. Each one covers the problem, my approach, and what happened.

Enterprise AINorthwestern Mutual

Building a 0-to-1 AI Platform for 5,000+ Financial Advisors

Led development of an AI platform that automates advisor meeting documentation through Zoom integrations, AI-generated notes, and structured data extraction.

80%

Reduction in documentation time

96%

User satisfaction score

73%

Advisor adoption in 6 months

AI ProductSide Project

Applyist: An AI-Powered Job Application Assistant

Built a full-stack application that uses Claude to tailor resumes, generate cover letters, and parse job listings — from idea to live product.

6

AI-powered features shipped

Claude

Anthropic API integration

Live

Deployed and functional

Growth & AdoptionNorthwestern Mutual

Growing Advisor Adoption from 24% to 52%

Led data-driven product iteration on a B2B2C financial planning experience, more than doubling advisor engagement through user research and experimentation.

24% → 52%

Advisor tool usage growth

100%

Digital market share captured

B2B2C

Multi-sided product

Client WorkHospitality Purchasing Solutions

Building a Lead-Generation & Education Site for a Restaurant Consulting Firm

Designed and built a professional website for a restaurant consulting business, focused on lead generation and clear service communication.

150+

Restaurant locations in network

SEO

Schema markup optimized

© 2026 Luke Marston

EmailLinkedInGitHub